Mitsubishi Dealers Come of Age
Historically when thinking of Mitsubishi only two models really come to mind. The reliable workhorse that is the Shogun which although often seen on the school run is also the preferred choice for discerning country folk who want to avoid life on the hard shoulder with older Land Rover Discoveries for example.
Then who could fail to be unaware of the simply outrageous Lancer Evo series which have been tearing up the black stuff for a number of years now.
However the distinct lack of a fuller range of models in recent years has left Mitsubishi somewhat out in the cold in the UK and made it quite hard for dealers to position themselves and given them somewhat of an identity crisis. I mean apart from farmers and petrol heads just what is on offer for the average buyer.
Attempts were made to offer some alternatives but with interim models shipped in direct from Japan things tended to get worse before they got better.
Well I’m pleased to say that Mitsubishi have really got their act together in recent times and to use an old sales clich